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People, Platform, Progress
Supply chains don't run on software alone. They run on people who care about getting it right, and who wake up a little annoyed when they don't.
Shipwell was built by people who'd seen the inside of enough broken logistics operations to know exactly what needed to change. Ten years in, that same instinct drives everything we build, everyone we hire, and every customer problem we refuse to walk away from.
This is the story of how we got here.
The Origin
Greg Price and Jason Traff met at MIT with résumés that looked nothing alike. Greg had spent years fixing Fortune 100 supply chains at McKinsey. Jason had built and run a global art shipping company out of Shenzhen, employing over 1,000 people across four continents.
Different paths brought them to the same conclusion: supply chain software was fragmented, outdated, and years behind the problem it was supposed to solve. So in 2016, they built something better… and Shipwell was born.
The Miles that Made Us
Two MIT grads, one Austin office, and a stubborn belief that supply chains could run smarter. Shipwell (then OtterLogic) was off.
Key ELD partnerships brought real-time driver tracking to the platform. The Automated Check Call feature won Best in Show at MarketWaves18. A $12M Series A followed in October.
Shipwell's first mobile app put real-time visibility in drivers' hands. FedEx parcel, freight, and drayage support launched. Series B closed at $35M in October.
Supply chains made headlines. Shipwell went fully remote and doubled down on customers. Gartner added us to the TMS Magic Quadrant, while Forbes called us a Next Billion Dollar Startup.
Pricing Intelligence, Compass Dashboard, and Responsive ETAs shipped. AI-powered exception management launched. Gartner kept us on the Magic Quadrant. The team kept building.
SaaS revenue tripled. Customer count doubled. NPS hit 66. Net revenue retention reached 139% — while plenty of supply chain tech companies were announcing layoffs.
The market softened. Shipwell grew anyway: 51% year-over-year. Series C closed. Gartner moved us from Niche Player to Challenger. The platform kept shipping.
Freight volumes doubled. Enterprise customers up 27%. 60,000 monthly active users. Gartner named us a Challenger for the second year running.
30% revenue growth. 107% more freight spend managed. AI moved from helpful tool to hands-on teammate. Gartner named Shipwell a Visionary.
The team is more efficient, the platform more capable than ever before. The thing that started this — supply chains should just work — hasn't changed.
Swifty’s Story
Meet Swifty: a bright pink otter who saw a broken supply chain and decided to fix it. In his world, animals couldn't move food and supplies efficiently between their homes. Things arrived late, got lost, and pulled everyone away from the work that actually mattered.
Swifty built a smarter way to move freight. Sound familiar?
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