The Swifty Story

Once upon a time, in a winding river that flowed through a lively forest, there lived an otter named Swifty. Swifty wasn’t just known for being bright pink - he was trusted and respected for his sharp problem-solving skills, curiosity, and willingness to help.

One day, Swifty heard from his neighbors that forest animals were struggling to transport food and supplies between their homes. The process was slow and frustrating, pulling them away from preparing for winter, spending time with their families, and focusing on what mattered most.

Swifty quickly swam into action, approaching the challenge with a customer-first mindset. He listened closely, asked thoughtful questions, and brought together a team of clever creatures to find a solution. Guided by curiosity, they created a smarter way to manage the movement of goods - one that was nimble, easy to use, and adaptable across land, water, and air.

As the neighborhood’s needs grew, so did the solution. Swifty and his team brought in AI to handle the busywork, uncover useful insights, and help everyone make faster, smarter decisions. But they didn’t stop there: always looking to raise the bar, they kept improving the system to tackle new challenges, connect with nearby ecosystems, and help the entire community grow stronger together.

This diverse environment still exists today and continues to inspire with its passion, dedication, and commitment to excellence. The entire team cares deeply about the customers they serve, and their hard work earns both trust and appreciation across every part of the supply chain.

Swifty the pink otter lives on through all who work at Shipwell. It’s because of him that these core values—being trusted and respected, customer-first, led by curiosity, always nimble, committed to ownership while also raising the bar—remain at the heart of everything we do.

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Curiosity

in continual learning, growth, and collaboration, plus a commitment to challenging the status quo and having fun!

Raising the bar

by continuously innovating products and services and being at the forefront of technological advancements. 

Trust and respect

for all through communication and actions, and by respecting the unique perspectives of employees and customers.

Customer-first

service that places the needs of the customer at the highest level to deliver exceptional products, services, and support. 

Nimble

with quick communication and open collaboration, and a commitment to failing fast, improving faster, and getting things done.

Ownership

of results through taking responsibility and accepting accountability to oneself, peers, and customers while building the future.

For more information on Shipwell's foundation and milestones, click here, or to speak to an expert about how our team can go to work on uncovering greater efficiency in your supply chain, reach out today.