Shipwell Case Study

Streamlined Supply Chain and Sweetened Operational Efficiencies for Graceland Fruit

Premium dock scheduling and dramatically improved shipment visibility took Graceland Fruit’s freight management operations from dull to delightful.

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The Customer

Nestled in the heart of Michigan, Graceland Fruit has been a cornerstone of its community since its founding in 1973 by a group of cherry farmers. Over time, the company has expanded to become a leading producer and global distributor of premium quality dried fruit ingredients, exporting to over 60 countries from its 230,000-square-foot production facility in Frankfort, Michigan.

The Challenge

Lack of real-time visibility

With no easy way to track shipments, the team struggled to keep customers – and themselves – informed about the status of their orders.

Inefficient load tendering

Finding and securing the best rates for shipments was a time-consuming, paper-driven process.

Limited data insights

KPI tracking and reporting involved manual data entry, which was both labor-intensive and prone to error, if it existed at all.

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Learn how Graceland Fruit didn’t just improve their operations with Shipwell—they transformed their supply chain into a premium ingredient for growth, ensuring their dried fruit continues to delight customers worldwide.