Bringing Practical AI to Netsuite Operations at SuiteWorld 2025

SuiteWorld. It’s NetSuite’s flagship gathering for customers, partners, and power users—nearly a full week of focus, where teams compare notes and push what’s possible. This year was alive with AI chatter, from unique adoption concerns and the radical impact it's having on the supply chain industry, to both Shipwell and Netsuite rolling out new AI features as a natural extension of their platforms. 

If that sounds redundant: it’s not. It’s a clear indication that Shipwell and Netsuite remain aligned in their development priorities. Teams that use NetSuite need in-transit truth to close the loop between operations, finance, and customer promises. Being a SuiteCloud Developer Network (SDN) Partner since 2022, our SuiteApp for NetSuite provides multimodal execution, real-time visibility, and AI-powered workflows that help control freight spend and improve data management between platforms.

The team packed their bags and headed to Las Vegas, in hopes of seeing our customers in person to compare roadmaps, and show what’s new. Leading those conversations were two main topics:

• Our refreshed SuiteApp: Strengthened order-to-cash flows between NetSuite and Shipwell to reduce double entry and ensure shipment and settlement data reliably updates your system of record.‍
• New AI capabilities: Shipwell’s autonomous Track & Trace AI Worker and in-app AI Assistant are designed to cut busywork, surface risks earlier, and keep stakeholders aligned—without a heavy lift to get started.

Inside the Demo: Meet the TMS that Comes with its Own Workforce

Dave Mathias dazzled attendees with his session focused on autonomy with guardrails—just as Shipwell’s new AI workers are programmed to operate. Our highly configurable Track & Trace AI Worker runs continuously to monitor status, detect anomalies, and handle outreach to carriers and customers, resolving issues earlier and ensuring actions are recorded thoroughly.

• Configure in AI Studio: Admins use a central hub—AI Studio—to activate workers, set behavior, choose communication channels, define business hours, and establish escalation paths. Every action is logged and governed by role-based access and action verification.
• Communicate at scale: Decide which (or all!) of the many communication channels the Track and Trace AI Worker should use to reach out to your customers and team members. Currently supported are Shipwell email, messages, in‑app notifications, and SMS/RCS; coming soon are automated phone check calls and direct customer email integrations (Microsoft, Google) for multi‑party coordination. 
• Start fast, prove value: You can activate the Track & Trace AI Worker in minutes—no risky IT integration required—and then map shipment insights back into NetSuite via our SuiteApp so finance and customer service stay in sync. 
• Protected data by design: Shipwell’s AI runs on a secure, SOC 2–compliant platform with enterprise-grade encryption, RBAC, and comprehensive audit trails. That governance layer gives leaders confidence to scale automation.

Hitting the Expo Floor

The SuiteWorld community’s energy was unmistakable, and the shift toward native AI in NetSuite workflows was front and center. We appreciated the thoughtful conversations with customers and partners—especially the chance to catch up with teams like Chomps!—who helped validate where autonomous workers will create immediate value in their day-to-day operations.

Takeaways from SuiteWorld 2025

AI was not just the headline, but the running theme throughout. Days later, we’re still finding ourselves talking about: 

• NetSuite Next: AI-Powered ERP for Real-World Impact: The headline from NetSuite was the announcement of NetSuite Next, their newest platform iteration that deeply embeds AI and agentic workflows across the suite. For logistics, that could mean actions like automating payment proposals, supplier selection, reconciliations, and even certain supply chain operations. The upgrade from NetSuite to NetSuite Next is seamless, and activated right in the user portal.
• Partner-developed, SuiteApp-Native AI Tools: NetSuite’s push to have partners build AI-powered SuiteApps that run natively inside the NetSuite environment (rather than just connecting via API or acting as a data bridge) is a major evolution. With the launch of the SuiteApp.AI Marketplace and new AI certification badges, NetSuite is clearly signaling that they want partners to deliver secure, high-performing AI tools that feel like a seamless part of the core platform.
• Quality of Life UI Improvements: As developers ourselves, we couldn’t help but smile when NetSuite announced dark mode for the UI, and received a shockingly big cheer. It’s a small but welcome quality-of-life improvement for those who spend hours in the system.

See you next year 

There’s been a lot to take in at SuiteWorld 2025–and we aren’t talking about the stunning venue or exciting experiences (hello, Pitbull!) Here are some of our hot takes.

Native, Embedded TMS is the New Standard—Not Just a “Nice to Have”

The days of treating TMS as a bolt-on or simple data bridge are over. The conference made it clear: the most successful logistics teams are running TMS solutions that are natively integrated within NetSuite, not just connected via API. 

Real-Time Data & Predictive Analytics Are Table Stakes

NetSuite’s focus on real-time tracking, predictive analytics, and AI-powered insights is a game-changer for logistics leaders. When your TMS and ERP are tightly integrated, you’re not just tracking shipments—you’re proactively managing exceptions, optimizing carrier selection, and keeping inventory levels dialed in. 

Automation is Driving Down Costs and Scaling Operations (But Only If You Go Beyond Field Mapping)‍

Best-in-class TMS integrations are automating everything from rate shopping and carrier selection to order tracking, and even invoice generation. If your current setup is just mapping fields or acting as a data transfer point, you’re leaving serious money and efficiency on the table.

If you’d like a focused walkthrough of the updated SuiteApp and the Track & Trace AI Worker mapped to your order-to-cash process, just reach out to request a demo. We’re already building deeper NetSuite workflows and additional workers for planning, settlement, and compliance—so your digital workforce grows as your business does.

Thank you to every customer and partner who stopped by to chat with us, joined Dave’s session, or even those who grabbed a Swifty plush or a pair of socks. We hope they make your next on‑time delivery feel even better! We’ll be back and better than ever in 2026!