Ask a Logistics Coordinator about what their daily routine looks like, and you’ll hear a familiar story:

• Making check calls to carriers and drivers
• Searching for missing or misrouted freight
• Updating internal teams and customers

These tasks are essential, but they’re also constant and repetitive, not to mention a distraction from more strategic work. Left to manual effort, they can create undue stress and make it harder to follow through on customer commitments. 

Your coordinators – and your customers – deserve technology that helps them succeed. 

Why Use AI for Track and Trace?

Leveraging AI for tracking and tracing shipments fundamentally transforms how your logistics team operates. By deploying an AI-powered Track and Trace Worker, you can:

• Reduce manual tracking overhead by up to 70%
• Achieve near-instant shipment visibility
• Ensure proactive communication with all stakeholders 

With most communication & manual tracking tasks out of the way, Logistics Coordinators can put their time and effort into:

• Exception management: AI identifies at-risk shipments and proposes multiple resolutions, allowing your team to select the best option, blending human expertise with advanced technology.
• Carrier performance analysis: AI aggregates and reports carrier performance data, empowering coordinators to negotiate better rates and service agreements.
• Process optimization: Freed from repetitive tasks, your team can identify additional automation opportunities and optimize network design.
• Customer relationship building: For complex issues, your Logistics Coordinator can step in, respond to nuanced questions, and build direct trust with customers.

What is a “Track and Trace AI Worker”?

A “Track and Trace AI Worker” is an autonomous digital worker designed to automate the essential but repetitive aspects of freight monitoring and communication. These workers:

• Proactively track shipments across multiple carriers
• Provide real-time status updates
• Identify exceptions or delays
• Coordinate communication between shippers, carriers, and customers

By managing routine tracking and responding to shipment inquiries, a Track and Trace worker reduces manual workload, increases shipment visibility, and ensures stakeholders remain informed throughout the delivery lifecycle.

What Sets Shipwell’s Track and Trace AI Worker Apart?

Shipwell’s Track and Trace Worker stands out through its full integration within our AI-powered TMS, providing visibility and influence across the end-to-end supply chain. Unlike isolated solutions, this AI Worker can see every touchpoint within Shipwell: from order creation and carrier assignment, through in-transit tracking, to final delivery and post-shipment analytics.

As a core part of Shipwell’s transportation management platform, it seamlessly automates:

• Proactive shipment monitoring
• Multi-party communication
• Exception detection and resolution

The Track and Trace Worker manages real-time status updates and stakeholder notifications while leveraging supply chain data to enable smarter, faster decisions. Meanwhile, your team saves time, reduces costs, and gains the unified clarity needed to lead with confidence.

What Can I Ask Shipwell’s Track and Trace Worker? 

Here are just a few of the things you can ask our Track & Trace Worker to do – and how it might go beyond your expectations.

Where is shipment #YLD579 right now?‍

Shipment #YLD578 is currently in transit, just outside St. Louis, MO. It’s on track for on-time delivery to your Dallas facility by 3:00 PM tomorrow. Would you like a live tracking link?

Any reported delays or issues with our deliveries today?‍

All shipments are moving as scheduled—no delays or issues reported at this time. I’ll keep monitoring and will alert you if anything changes.‍

Can you update our customer with the latest ETA for their order?‍

Absolutely! I’ve just sent your customer an update with the current ETA and a live tracking link. If you’d like, I can notify them of any changes automatically as well.‍

We’re missing a POD for shipment #8883-LLUD1C. Can you help?‍

I’m on it! I’ve reached out to the carrier for the proof of delivery and will upload it to your dashboard as soon as it’s received. You’ll get a notification once it’s available.‍

Are any shipments at risk of missing their delivery window today?‍

Shipment #54321 may be delayed due to heavy traffic near Chicago. The current ETA is 45 minutes past the scheduled window. Would you like me to coordinate with the consignee or explore expedited delivery options?

Summarize all in-transit shipments.

Here’s your daily summary:

• 18 shipments on the road
• 14 on schedule
• 3 delayed (ETAs provided)
• 1 exception being reviewed

Would you like to go to the shipment dashboard?

How do I escalate a delivery issue to the carrier on shipment #829676?

I can escalate this directly to your carrier’s account manager and request priority support. Would you like to include a summary or attach related documents?‍

Did our refrigerated shipment stay within the required temperature range?‍

Yes, shipment #11223 maintained a consistent 34–38°F throughout transit. The compliance report is ready for download in your documents section.‍

Any weather delays on shipment #880275 today?‍

There’s a 97% chance for snow near Omaha, Nebraska that will most likely cause a delay. Would you like me to reroute the shipment?‍

What’s our on-time delivery performance this week?‍

This week, 92% of your shipments arrived on time. I’ve prepared a full performance report with carrier breakdowns and exception insights—ready for review in your analytics dashboard.

Free Your Team to Lead 

When we set out to develop our first autonomous AI worker, we focused on automating processes that could deliver immediate, meaningful impact for logistics teams. Since manual tracking and status communication consistently surfaced as one of the most repetitive, but critical operations, launching our in-app AI studio with the Track and Trace Worker was a deliberate first step. 

Our approach to AI is designed to extend and strengthen teams, reduce costs, and give leaders the clarity to focus on decision-making over busywork. With the studio acting as a centralized hub for organizations to configure, deploy, and monitor autonomous agents—we’re laying the groundwork for an ecosystem of AI agents that can automate, optimize, and unify every aspect of the supply chain. The Track and Trace Worker is here, and we’re just getting started.