February 8, 2024

Strategic Power Move: Shipwell Sharpens SaaS Cloud Supply Chain Focus: Sells Brokerage Arm to CloudTrucks

In a strategic maneuver that sets the stage for industry leadership, Shipwell is streamlining its focus towards becoming a category-defining, independent platform in the logistics and transportation sector. This blog explores the transformative impact of Shipwell's decision to sell its brokerage business to CloudTrucks (http://cloudtrucks.com), which signifies a pivotal shift towards enhancing its core SaaS offerings and solidifying its position as a frontrunner in the space.

Shipwell Elevates Its Market Stance

By transferring its brokerage business to CloudTrucks, Shipwell is not merely refining its business model; it is strategically positioning itself to lead the market as an independent, category-leading SaaS platform. This deliberate reallocation of focus and resources towards its SaaS capabilities enables Shipwell to pioneer innovations, forge groundbreaking partnerships, and introduce advanced integrations. Such strategic initiatives are designed to propel Shipwell to the forefront of the logistics ecosystem, offering customers unparalleled efficiency, scalability, and service excellence.

Unleashing Potential Through Strategic Focus

Shipwell's decision to concentrate on its SaaS offerings marks a significant commitment to driving technological advancement and operational excellence within the logistics industry. This sharpened focus will unlock new avenues for growth, agility, and customer-centric solutions. By dedicating itself to its SaaS platform, Shipwell is poised to set new standards in the industry, offering a suite of services that cater to the dynamic needs of modern supply chains and establishing itself as a beacon of innovation and efficiency.

Seamless Transition with a Visionary Outlook

As Shipwell embarks on this strategic pivot, it is committed to ensuring a smooth transition for its customers, particularly those utilizing its brokerage services, to the CloudTrucks platform. This transition is meticulously orchestrated to maintain continuity in Shipwell's SaaS operations and TMS functionalities, reaffirming its unwavering dedication to service excellence and customer satisfaction.

The Future: Shipwell's Independent Platform Vision

Looking ahead, Shipwell's strategic focus on enhancing its TMS solutions and integrating CloudTrucks for full truckload (FTL) API services is a testament to its vision of becoming an independent, category-leading platform. This vision is not just about leading the market; it's about redefining it, and setting new benchmarks for innovation, efficiency, and customer service in the logistics and transportation industry.


Shipwell's strategic refocus heralds a new era of leadership and innovation in the logistics sector. By channeling its efforts towards becoming an independent, category-leading SaaS platform, Shipwell is poised to redefine industry standards, deliver unmatched value, and drive significant advancements across the logistics ecosystem. This bold move not only underscores Shipwell's commitment to its customers and the market but also sets a new course for the future of logistics and transportation solutions.

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